GROWTH. BRAND. CUSTOMER EXPERIENCE.
Clear strategy.
Creative thinking.
Meaningful growth.
I’m Steph Bewley. I turn customer insight into clear stories, messages that resonate, and marketing that moves a business forward.
Strategy-minded. Hands-on. Customer-obsessed.
A FEW NUMBERS BEHIND THE WORK
ONE CUSTOMER. ONE CONNECTED EXPERIENCE.
Your customer doesn’t experience your org chart.
Effective marketing starts with understanding the customer. I combine direct customer feedback with insight from Product, Sales, Support, and other internal experts to understand what matters most.
Then I turn that shared understanding into clear messaging and a connected customer experience, from the first impression to the customer who stays.
Selected work
See the stories
2026 PROJECT WORK
Acquisition meets brand and creative.
Paid subscription growth, lifecycle performance, and an AI-powered approach to experimentation.
Explore the work
SAAS · SELF-SERVICE + ENTERPRISE
Building the next stage of growth.
An integrated marketing function supporting contractors and enterprise insurance buyers.
Explore the work
B2B2C · SAAS + MARKETPLACE
Turning momentum into a marketing engine.
Acquisition, education, and lifecycle journeys connecting photographers with their customers.
Explore the workMODERN TOOLS. HUMAN JUDGMENT.
AI that makes
the work better.
Less repetitive work. More room for analysis, creative thinking, and decisions that need a person.
See AI in practiceTOOLS I PUT TO WORK
HubSpot
Salesforce
Mixpanel
Tableau
Google Ads
Figma
Claude
ChatGPT
ShopifySELECTED EXPERIENCE & PROJECTS
Strategy made
real.
The challenge, the work, and what changed. Across SaaS, technology, and ecommerce.
2026 PROJECT WORK · ACQUISITION, BRAND & CREATIVE
Turning interest into paid subscriptions.
The mandate
Drive paying subscription acquisition across channels while leading brand and creative for a professional career-services and membership platform.
The work
I connected acquisition, ecommerce, lifecycle, conversion optimization, paid media, and brand. I improved email performance and deliverability, led creative direction, and launched Instagram with a brand strategy, content pillars, and publishing framework. I also launched customer-story video content on YouTube, including the Offer Letter Energy playlist.
AI-assisted analysis of Tableau and Mixpanel data informed creative diagnostics, statistical assessment, and test recommendations, making a faster experimentation cadence practical.
The program helped generate 409K new members and 10.7K upgrades in 17 weeks. New members and paid upgrades represent different stages of the journey.
See the work
MARKETING LEADERSHIP · 2024–2026
Building beyond word of mouth.
The challenge
Founded in 2017, OneClick Code had grown through word of mouth and its early market presence. The next stage called for a concerted marketing effort: clearer positioning, coordinated acquisition, and customer education that supported lasting value.
Two customer types needed different journeys: self-service contractors buying subscriptions, and enterprise insurers and partners buying through billed contracts.
My role
I built and led marketing across product-led and sales-led growth. I connected product positioning, pricing and packaging, launches, demand generation, lifecycle, brand, creative, and corporate communications.
For enterprise buyers, that meant account-based campaigns, curated audiences, trade shows, webinars, podcasts, pitch decks, and sales nurture. For self-service customers: paid acquisition, trial onboarding, product education, retention, and expansion.
Company context: ARR doubled from 2023 to 2024, then grew approximately 10% from 2024 to 2025. These are company-wide outcomes supported by multiple functions; subscription-user growth is a separate measure.
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VICE PRESIDENT OF MARKETING · DEC 2022–JAN 2024
From early momentum to integrated growth.
The challenge
PhotoDay was moving beyond early organic growth into a coordinated marketing effort. Its B2B2C model meant supporting professional photographers adopting the platform and the families shopping through its marketplace.
My role
I led a six-person team across growth, product marketing, lifecycle, events, and creative. I established paid-media measurement, connected customer insight to positioning and launches, and rebuilt onboarding across email, in-app messaging, and SMS.
Segmented journeys routed qualified accounts toward personal sales outreach or automated nurturing. Educational content and a peer community helped customers learn, adopt, and get more from the product.
See the work
EARLIER EXPERIENCE
A broader view of the marketing machine.
Artful Home & Uno Alla Volta
Director of Marketing & Ecommerce · 2021–2022
Led a $20M marketing budget across ecommerce, digital acquisition, and catalog. Launched Sitecore personalization, lifting conversion from 1.8% to 2.0%, and introduced Meta acquisition, bringing in one in five new Artful Home customers in 2022.
Swisher
Director of Digital Marketing · 2020–2021
Built a digital marketing function supporting six consumer brands and the corporate brand. Launched subscription ecommerce with 40% month-over-month sales growth and $56 average order value against a $40 target.
Stein Mart
Director of Digital Marketing · 2018–2020
Introduced Meta advertising at 3.5× ROAS, lifted email ROAS from 10× to 13×, and grew the email audience from 1.8M to 2.2M.
Web.com / Newfold Digital
Director of Global Acquisition Marketing · 2011–2018
Delivered $3.3M in incremental domain-registration ARR through checkout testing in 2017. Led managed-service acquisition generating 115,685 inbound calls and $2.9M in monthly recurring revenue in 2016.
More creative & launch work
AI IN PRACTICE
More capacity.
Better judgment.
I use AI to remove repetitive work, sharpen analysis, and make room for the thinking that moves a business forward.
LADDERS · ANALYTICS & EXPERIMENTATION
From reporting to the next useful test.
Claude-assisted workflows brought Tableau and Mixpanel analysis, statistical assessment, creative diagnostics, and test recommendations into one process. I kept commercial judgment and review with the people responsible for the work.
ONECLICK CODE · MARKETING OPERATIONS
Giving the team more room to think.
I embedded AI into analytics review, lead-list building, ABM creative adaptation, product education, and HubSpot Breeze workflows. Human review stayed part of the process, from the audience and message to the final output.
PERSONAL PROJECT · RESEARCH AUTOMATION
Applying marketing systems to a job search.
I designed a recurring workflow to source opportunities, qualify fit against explicit criteria, research companies, identify relevant contacts, and keep a structured tracker current. The automation handles research and repetition; I handle the conversations and decisions.
I also turned the approach into a practical guide to help others build their own workflow.
Read the practical guideABOUT STEPH
A builder’s mindset.
A people-first approach.
Strategy with sleeves rolled up.
I love storytelling: distilling an offering into a simple message that resonates with the people it’s meant for.
My experience spans B2B, B2B2C, and consumer businesses across SaaS, technology, and ecommerce. I’ve built marketing functions, led multidisciplinary teams and agency partners, and managed budgets up to $20M.
I set direction and stay close to execution, from positioning and launch strategy to lifecycle journeys, campaign creative, analytics, and experimentation.
Understanding customers is the heart of excellent marketing. I’m curious about what they need, what gets in their way, and what makes an offering matter to them.
Simplicity is everything. Good marketing means spending time where it delivers impact, rather than getting distracted by activity for its own sake. I help teams connect their work to the outcomes they’re trying to achieve.
Read my résuméBEYOND THE WORK
A full life.
A curious mind.
I live in Ponte Vedra, Florida, with my husband, Brett, our son, Evan, and our two dogs, Zeus and Athena.
I’m a dog lover, a foodie, and always happy to plan the next trip. Closer to home, you’ll find me riding my bike, gardening, working on a puzzle, or gathering around a board game.
Trivia and bingo are also firmly on the list. I enjoy a good challenge, and a good reason to bring people together.
RECOMMENDATIONS & REFERENCES
The people who
have shaped me.
A few words from people I’ve worked with, led, and learned alongside.
“Working alongside Steph at OneClickCode was a great experience, and she’s easily one of the best managers I’ve had.”
“She also has a great ability to leverage AI and automation to improve workflows, save time, and make processes more efficient without compromising quality.”
“Steph has a beautiful ability to ensure that all team member's voices are understood while instilling confidence in the marketing team's choices.”
“Her strategic vision and dedication to excellence were evident in every project, setting a high standard for the entire team.”
“Steph is truly the most impactful marketing leader I’ve been lucky enough to work for.”
PROFESSIONAL REFERENCES
More perspective, on request.
Edward Angstadt
VP of Marketing
Garrett Kurtt
CEO & Founder, OneClick Code
Jon Dantes
CEO & Founder, PhotoDay
Contact details shared upon request.
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